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Juanita Pienaar

#Newsmaker: Fort appoints Earl Abrahams, a director with a passion for social development

Earl Abrahams has been appointed as the newest director at Fort, bringing a range of directing, photography and cinematography skills to the team.

Abrahams was raised in Bonteheuwel on the Cape Flats and has since relocated to Johannesburg where he has been building a name for himself as a director, photographer and cinematographer.His background and passion for social development and the NPO sector, along with the personal experiences from growing up on the Cape Flats have significantly contri

Social Media Landscape Briefings 2019: The fragmentation of social media into niche social platforms

The local instalment of the Social Media Landscape Briefings was held at the Sports Science Institute in Cape Town, at the end of last month. One of our BizTrends contributors, Godfrey Parkin from Britefire, was there to talk us through the fragmentation of social media into niche social platforms.
• Users will come to see Facebook (and similar services) as deliberate abusers of personal privacy and of self-esteem
• Niche networks founded on trust and specific mutual interests will blossom. Adve

Newly launched HGTV's ability to resonate with a global TV audience

Last week, Discovery marked its 24th anniversary in South Africa with the launch of HGTV (Home and Garden Television) - the number one lifestyle and entertainment channel in the US.

According to a press release, the new channel will focus on “home improvements that are within reach of the average viewer with shows featuring on-screen experts, fascinating families, compelling renovations and stunning transformations.The channel will include inspirational programming geared towards viewers who en

Digital Agency Showcase 2020: King James [Part 1]

Recently Red & Yellow Creative School of Business held its 2020 Digital Agency Showcase online, free to attend because they believe education is the only way to drive meaningful transformation.

Red & Yellow selected six of South Africa's top digital agencies to share their knowledge, insights, wisdom and experiences in 30-minute slots, followed by Q&A sessions to allow attendees to drill deeper.2020's participating agencies included:I have selected one agency for each of the two days that stood

#YouthMonth: Brands need to reverse-engineer the way they think about marketing

Sashin Pillay is a 24-year-old passionate South African who believes that digital has the ability to unlock potential in our local economy. A recent BBusSci Marketing graduate from UCT, Pillay currently works at Google as a digital growth strategist for sub-Saharan Africa.
• I interned at OrderIn (the food delivery company) and was responsible for planning and executing digital advertising for the student market in Cape Town. Startups are great places to learn.
• I spent time with the marketing

#StartupStory: How Simulpass app is resetting expectations for digital privacy

#StartupStory: How Simulpass app is resetting expectations for digital privacy

Simulpass is a new app launching this August focused on digital networking without the types of posts required on traditional social media sites. Its mission? To give people a platform on which to securely share information and form connections with others, without the security and authenticity concerns associated with corporate social media platforms.

Juanita is the editor of the marketing & media portal on the Biz

#BizUnity: How The Insider SA is expressing an appreciation of ubuntu

The Insider SA is a brand-new lifestyle show launching on Tuesday, 4 August on SABC 3, which will share the stories of individuals and businesses that inspire us all to make better choices and create meaningful experiences.

The show aims to challenge the way we consume as well as to encourage and stimulate local talent. The viewers are challenged with thought-provoking questions such as, 'Why buy international name-brands when you can get the same quality from a local supplier?'Whether it be fo

#NedbankIMC2020: Marketing works... but what about during the pandemic [Part 1]

The 2020 Nedbank IMC 2020 virtual conference took place on Friday, 24 July featuring Joe Public United's Pepe Marais as the master of ceremonies.

One of the highlights for me was Verusha Maharaj, advertising and marketing lead at Deloitte Consulting's presentation on how marketers can retain their existing customer base and embrace the new. She also elaborates on how marketers can start building trust and get consumers to fall in love with their brands during the pandemic.Maharaj said that Covi